Friday, 11 April 2014

You Can't Make Up Stuff Like This!

I've spent some quality time reviewing a great website dedicated to old car advertisements. http://www.oldcaradvertising.com  The poetic ad copy and beautiful illustrations from the past, show how modern advertising has lost that so enjoyable over-the-top bombast. Can it be that "Truth in Advertising" so fervently promoted in the 1970's killed off those highly creative "Mad Men" as they were called.
Furthermore, I was surprised to find that Ford's advertisements from the 1920's and 1930's were almost always aimed at women! Mostly these ads beautifully illustrated the car while the ad copy that went along with the picture left the reader with a warm and fuzzy feeling about the car and life in general. But in one instance, the big-city ad men's lack of knowledge of Mother Nature created a less than idyllic scene. For example here's the ad copy for the new Ford Sport Coupe that ran in the Literary Digest of August 23, 1930.
"The beauty of the new Ford, so apparent in line and colour, extends also to the upholstery and appointments. You note it as you open the doors and see the attractive interior. You find it also in those important little details of trim and finish which a woman's practised eye is quick to catch. There is about the car a distinctive style or tone which reflects the substantial quality that has been built into it. In external things, as in mechanical construction, the new Ford has been made to endure."
Tragically, the illustration that accompanies the above copy shows a newlywed but about-to-be-widowed woman in the driver's seat of her new Ford Sport Coupe, snapping photos of her hapless groom feeding a cub while mama bear is poised to attack!



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